Measurement of shopping involvement: a scale development approach by Piyush Kumar Sinha and Dwarika Prasad Uniyal

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FP_233.pdf (2.98 MB)

Date

2007

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Labdhi R. Bhandari Memorial Fund
Indian Institute of Management, Ahmedabad (IIMA)

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http://ir.mica.ac.in/handle/123456789/7707

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Conference Papers