Measurement of shopping involvement: a scale development approach by Piyush Kumar Sinha and Dwarika Prasad Uniyal

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dc.contributor.authorUniyal, Dwarika Prasad
dc.date.accessioned2024-01-21T19:03:18Z
dc.date.available2024-01-21T19:03:18Z
dc.date.issued2007
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7707
dc.language.isoen_US
dc.publisherLabdhi R. Bhandari Memorial Fund
dc.publisherIndian Institute of Management, Ahmedabad (IIMA)
dc.sourceResearch in Marketing: Proceeding(January 3-5, 2007)
dc.titleMeasurement of shopping involvement: a scale development approach by Piyush Kumar Sinha and Dwarika Prasad Uniyal
dc.typeArticle

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