The differences in the decision making process of urban and rural consumers of consumer durables : the case of colour televisions in India

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199629.pdf (182.48 KB)

Date

1998

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

marketing research, purchase decision making process, values, personality, lifestyle, overt consumption behaviour, rural urban consumers, EBM Model

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http://ir.mica.ac.in/handle/123456789/4660

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Dissertations and Thesis