The differences in the decision making process of urban and rural consumers of consumer durables : the case of colour televisions in India

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dc.contributor.advisorPrasad Varahabhatla
dc.contributor.authorPrasad Varahabhatla
dc.date.accessioned2023-12-15T17:23:41Z
dc.date.available2023-12-15T17:23:41Z
dc.date.issued1998
dc.format.extent60p.
dc.identifier.other00321
dc.identifier.other00322
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4660
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1996029
dc.subjectmarketing research
dc.subjectpurchase decision making process
dc.subjectvalues
dc.subjectpersonality
dc.subjectlifestyle
dc.subjectovert consumption behaviour
dc.subjectrural urban consumers
dc.subjectEBM Model
dc.titleThe differences in the decision making process of urban and rural consumers of consumer durables : the case of colour televisions in India
dc.typeThesis
dcterms.identifier658.8343 PRA

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