Sociable gamification and social Media promotions: Personalization of social media promotions through strategic views

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dc.contributor.authorJain, Varsha
dc.contributor.authorRoy, Gourav
dc.date.accessioned2025-03-03T10:10:12Z
dc.date.available2025-03-03T10:10:12Z
dc.date.issued2025
dc.identifier.citationRoy, G., Jain, V., & Behl, A. (2025). Sociable gamification and social Media promotions: Personalization of social media promotions through strategic views. Journal of Promotion Management, https://doi.org/10.1080/10496491.2025.2466606
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9855
dc.language.isoen
dc.publisherTaylor and Francis Ltd.
dc.titleSociable gamification and social Media promotions: Personalization of social media promotions through strategic views
dc.typeArticle

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