Strategic plan for a brand : branded entertainment as a medium brand fit using archetypal model

Thumbnail Image

Files

200622.pdf (994.27 KB)

Date

2008

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/5339

Collections

Dissertations and Thesis