Strategic plan for a brand : branded entertainment as a medium brand fit using archetypal model

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dc.contributor.advisorChandrika Parmar
dc.contributor.authorMahajan, Kaumudi Vishvas
dc.date.accessioned2023-12-15T17:25:52Z
dc.date.available2023-12-15T17:25:52Z
dc.date.issued2008
dc.format.extent108p.
dc.identifier.other002349
dc.identifier.other002350
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5339
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200622
dc.titleStrategic plan for a brand : branded entertainment as a medium brand fit using archetypal model
dc.typeThesis
dcterms.identifier658.827 MAH

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