Consumer behaviour of couples in the purchase and use of cars

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199637.pdf (219.58 KB)

Date

1998

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

marketing research, purchase decision, motivation factor, information sources, role in purchase process, marital role in decision making

Citation

URI

http://ir.mica.ac.in/handle/123456789/4668

Collections

Dissertations and Thesis