Consumer behaviour of couples in the purchase and use of cars

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorRagav Devanathan
dc.date.accessioned2023-12-15T17:23:42Z
dc.date.available2023-12-15T17:23:42Z
dc.date.issued1998
dc.format.extent81p.
dc.identifier.other336
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4668
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1996037
dc.subjectmarketing research
dc.subjectpurchase decision
dc.subjectmotivation factor
dc.subjectinformation sources
dc.subjectrole in purchase process
dc.subjectmarital role in decision making
dc.titleConsumer behaviour of couples in the purchase and use of cars
dc.typeThesis
dcterms.identifier658.8343 DEV
dcterms.subjectMaruti 800
dcterms.subjectMaruti Zen
dcterms.subjectPeugeot-309
dcterms.subjectEsteem
dcterms.subjectCielo
dcterms.subjectEscort
dcterms.subjectPadmini

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