The future of marketing and communications in a digital era: Data, analytics and narratives
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Date
2024
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Routledge
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Dutt, A., Kasilingam, D., Angell, R., & Singh, J. (2024). The future of marketing and communications in a digital era: Data, analytics and narratives. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2024.2386002