The future of marketing and communications in a digital era: Data, analytics and narratives

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dc.contributor.authorDutt, Ashutosh
dc.date.accessioned2024-08-13T10:48:40Z
dc.date.available2024-08-13T10:48:40Z
dc.date.issued2024
dc.identifier.citationDutt, A., Kasilingam, D., Angell, R., & Singh, J. (2024). The future of marketing and communications in a digital era: Data, analytics and narratives. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2024.2386002
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8250
dc.language.isoen
dc.publisherRoutledge
dc.titleThe future of marketing and communications in a digital era: Data, analytics and narratives
dc.typeArticle

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