Climate change risks, sustainability and luxury branding: Friend or a foe by V. Kumar

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Date

2023

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Elsevier

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Mahmoud, A.B., Kumar, V., Fuxman, L., & Mohr, I. (2023). Climate change risks, sustainability and luxury branding: Friend or a foe. Industrial Marketing Management, 115, 57-68. https://doi.org/10.1016/j.indmarman.2023.09.008