Climate change risks, sustainability and luxury branding: Friend or a foe by V. Kumar

dc.contributor.authorKumar, V.
dc.date.accessioned2024-07-05T10:38:46Z
dc.date.available2024-07-05T10:38:46Z
dc.date.issued2023
dc.identifier.citationMahmoud, A.B., Kumar, V., Fuxman, L., & Mohr, I. (2023). Climate change risks, sustainability and luxury branding: Friend or a foe. Industrial Marketing Management, 115, 57-68. https://doi.org/10.1016/j.indmarman.2023.09.008
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7985
dc.language.isoen
dc.publisherElsevier
dc.titleClimate change risks, sustainability and luxury branding: Friend or a foe by V. Kumar
dc.typeArticle

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