Climate change risks, sustainability and luxury branding: Friend or a foe by V. Kumar
dc.contributor.author | Kumar, V. | |
dc.date.accessioned | 2024-07-05T10:38:46Z | |
dc.date.available | 2024-07-05T10:38:46Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Mahmoud, A.B., Kumar, V., Fuxman, L., & Mohr, I. (2023). Climate change risks, sustainability and luxury branding: Friend or a foe. Industrial Marketing Management, 115, 57-68. https://doi.org/10.1016/j.indmarman.2023.09.008 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7985 | |
dc.language.iso | en | |
dc.publisher | Elsevier | |
dc.title | Climate change risks, sustainability and luxury branding: Friend or a foe by V. Kumar | |
dc.type | Article |