Brand building through event marketing
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Date
1999
Authors
Sarvajeet Dinesh Chandra
Journal Title
Journal ISSN
Volume Title
Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
brand building, event marketing, sponsorship effectiveness, objectives, selection, evaluation, role of brands in life, events in life, events as creatvie tools, impact of the Internet, trends in event marketing