Brand building through event marketing

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dc.contributor.advisorK. Venkataraman
dc.contributor.authorSarvajeet Dinesh Chandra
dc.date.accessioned2023-12-15T17:23:46Z
dc.date.available2023-12-15T17:23:46Z
dc.date.issued1999
dc.format.extent88p.
dc.identifier.other00508
dc.identifier.other00509
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4708
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199735
dc.subjectbrand building
dc.subjectevent marketing
dc.subjectsponsorship effectiveness
dc.subjectobjectives
dc.subjectselection
dc.subjectevaluation
dc.subjectrole of brands in life
dc.subjectevents in life
dc.subjectevents as creatvie tools
dc.subjectimpact of the Internet
dc.subjecttrends in event marketing
dc.titleBrand building through event marketing
dc.typeThesis
dcterms.identifier658.827 CHA
dcterms.subjectAmbush Marketing

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