The impact of sustainability-based marketing on consumer buying behaviour on quick-commerce

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1037_The impact of sustainability-based marketing by Yashi Gupta, Shreejita Majumder, Yashasvi Shukla, Shaphali Gupta, & Trivedi Rushabh.pdf (8.28 MB)

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2025

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Allied Publishers Pvt. Ltd.

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Gupta, Y., Majumder, S., Shukla, Y., Gupta, S., & Trivedi, R. (2025). The impact of sustainability-based marketing on consumer buying behaviour on quick-commerce. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 116). Ahmedabad: Allied Publishers Pvt. Ltd.

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https://ir.mica.ac.in//handle/123456789/9452

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