The impact of sustainability-based marketing on consumer buying behaviour on quick-commerce

Simple item page
dc.contributor.authorGupta, Yashi
dc.contributor.authorMajumder, Shreejita
dc.contributor.authorShukla, Yashasvi
dc.contributor.authorGupta, Shaphali
dc.contributor.authorTrivedi, Rushabh
dc.date.accessioned2025-01-17T12:06:42Z
dc.date.available2025-01-17T12:06:42Z
dc.date.issued2025
dc.identifier.citationGupta, Y., Majumder, S., Shukla, Y., Gupta, S., & Trivedi, R. (2025). The impact of sustainability-based marketing on consumer buying behaviour on quick-commerce. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 116). Ahmedabad: Allied Publishers Pvt. Ltd.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9452
dc.language.isoen
dc.publisherAllied Publishers Pvt. Ltd.
dc.titleThe impact of sustainability-based marketing on consumer buying behaviour on quick-commerce
dc.typeOther

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
1037_The impact of sustainability-based marketing by Yashi Gupta, Shreejita Majumder, Yashasvi Shukla, Shaphali Gupta, & Trivedi Rushabh.pdf
Size:
8.28 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Other publications