Proposing a framework of Observe–Hypothesize–Challenge–Resolve (OHCR) teaching moves for knowledge construction in marketing pedagogy: An abstract by R. Ranjit Raj & Ashutosh Dutt

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2020

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Springer

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Ranjit Raj, R., Dutt, A. (2020). Proposing a framework of Observe–Hypothesize–Challenge–Resolve (OHCR) teaching moves for knowledge construction in marketing pedagogy: An abstract. [Conference Abstract]. In S. Wu., F. Pantoja., & N. Krey. (Eds.) Marketing opportunities and challenges in a changing global marketplace. AMSAC 2019. Developments in marketing science: Proceedings of the academy of marketing science. (pp. 299-300). Cham: Springer. https://doi.org/10.1007/978-3-030-39165-2_118

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http://ir.mica.ac.in/handle/123456789/8019

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