Proposing a framework of Observe–Hypothesize–Challenge–Resolve (OHCR) teaching moves for knowledge construction in marketing pedagogy: An abstract by R. Ranjit Raj & Ashutosh Dutt
| dc.contributor.author | Raj, Ranjit R. | |
| dc.contributor.author | Dutt, Ashutosh | |
| dc.date.accessioned | 2024-07-05T12:30:15Z | |
| dc.date.available | 2024-07-05T12:30:15Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Ranjit Raj, R., Dutt, A. (2020). Proposing a framework of Observe–Hypothesize–Challenge–Resolve (OHCR) teaching moves for knowledge construction in marketing pedagogy: An abstract. [Conference Abstract]. In S. Wu., F. Pantoja., & N. Krey. (Eds.) Marketing opportunities and challenges in a changing global marketplace. AMSAC 2019. Developments in marketing science: Proceedings of the academy of marketing science. (pp. 299-300). Cham: Springer. https://doi.org/10.1007/978-3-030-39165-2_118 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8019 | |
| dc.language.iso | en | |
| dc.publisher | Springer | |
| dc.title | Proposing a framework of Observe–Hypothesize–Challenge–Resolve (OHCR) teaching moves for knowledge construction in marketing pedagogy: An abstract by R. Ranjit Raj & Ashutosh Dutt | |
| dc.type | Other |