FM then and now a study to compare and contract between FM under private broadcasters and FM All India Radio (AIR)
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Date
1999
Authors
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Journal ISSN
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Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
FM radio, listernership patterns, AIR, FM cahnnels, segments, attitude towards AIR, comparison, program recall, perception, satisfaction, level of involvement, relaunch