Leveraging the role of social media platform data in enhancing the effect of cause-related marketing
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Date
2025
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Taylor & Francis Ltd.
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Perannagari, K.T., & Gupta, S. (2025). Leveraging the role of social media platform data in enhancing the effect of cause-related marketing. In S. Bandyopadhyay., & B. Rishi (Eds.), Contemporary Issues in Social Media Marketing (2nd ed.). Taylor & Francis.