Leveraging the role of social media platform data in enhancing the effect of cause-related marketing
| dc.contributor.author | Gupta, Shaphali | |
| dc.date.accessioned | 2025-07-04T09:37:45Z | |
| dc.date.available | 2025-07-04T09:37:45Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Perannagari, K.T., & Gupta, S. (2025). Leveraging the role of social media platform data in enhancing the effect of cause-related marketing. In S. Bandyopadhyay., & B. Rishi (Eds.), Contemporary Issues in Social Media Marketing (2nd ed.). Taylor & Francis. | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10230 | |
| dc.language.iso | en | |
| dc.publisher | Taylor & Francis Ltd. | |
| dc.title | Leveraging the role of social media platform data in enhancing the effect of cause-related marketing | |
| dc.type | Book chapter |
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