A day in the life of a kid : study of point of contacts with children in the age group of 8-14 years (tweens)and its implications for the marketers
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Date
2002
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Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
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Keywords
children, age group 8 to 10, brand communication, peak hours among, media usage, programme preferences, consumption, patents between boys and girls, advertising on various media, implication on market yead