Walk the talk : attitude and usage pattern of cause related marketing of India corporate sector

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2007.pdf (151.95 KB)

Date

2002

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

perception of Indian companies, cause related marketing, awerness, expectation, usage of CRM, preferred cause

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http://ir.mica.ac.in/handle/123456789/4853

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Dissertations and Thesis