Walk the talk : attitude and usage pattern of cause related marketing of India corporate sector

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dc.contributor.advisorUnmesh Brahme
dc.contributor.authorAmit Agarwal
dc.date.accessioned2023-12-15T17:24:07Z
dc.date.available2023-12-15T17:24:07Z
dc.date.issued2002
dc.format.extent67p.
dc.identifier.other00958
dc.identifier.other00959
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4853
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2007
dc.subjectperception of Indian companies
dc.subjectcause related marketing
dc.subjectawerness
dc.subjectexpectation
dc.subjectusage of CRM
dc.subjectpreferred cause
dc.titleWalk the talk : attitude and usage pattern of cause related marketing of India corporate sector
dc.typeThesis
dcterms.identifier658.8 AGA

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