Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach
| dc.contributor.author | Salunke, Parth | |
| dc.contributor.author | Jain, Varsha | |
| dc.contributor.author | Mishra, Tatsita | |
| dc.date.accessioned | 2025-04-28T10:41:57Z | |
| dc.date.available | 2025-04-28T10:41:57Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Salunke, P., Jain, V., Eastman, J., Mishra, T., & Chakraborty, A. (2025). Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach. Electronic Commerce Research, https://doi.org/10.1007/s10660-025-09975-1 | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10144 | |
| dc.language.iso | en | |
| dc.publisher | Electronic Commerce Research | |
| dc.title | Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach | |
| dc.type | Book chapter |
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