Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach

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dc.contributor.authorSalunke, Parth
dc.contributor.authorJain, Varsha
dc.contributor.authorMishra, Tatsita
dc.date.accessioned2025-04-28T10:41:57Z
dc.date.available2025-04-28T10:41:57Z
dc.date.issued2025
dc.identifier.citationSalunke, P., Jain, V., Eastman, J., Mishra, T., & Chakraborty, A. (2025). Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach. Electronic Commerce Research, https://doi.org/10.1007/s10660-025-09975-1
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10144
dc.language.isoen
dc.publisherElectronic Commerce Research
dc.titleDecoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach
dc.typeBook chapter

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