Brands have changed, what about consumers?: Evaluations and consumption visibility of cross-gender brand extensions
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Date
2025
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Taylor and Francis Ltd.
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Reghunathan A., Sarangi S., & Joseph J. (2025). "Brands have changed, what about consumers?": Evaluations and consumption visibility of cross-gender brand extensions. Journal of Global Marketing, https://doi.org/10.1080/08911762.2025.2502933