Brands have changed, what about consumers?: Evaluations and consumption visibility of cross-gender brand extensions
| dc.contributor.author | Sarangi, Subrat | |
| dc.date.accessioned | 2025-05-25T08:21:48Z | |
| dc.date.available | 2025-05-25T08:21:48Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Reghunathan A., Sarangi S., & Joseph J. (2025). "Brands have changed, what about consumers?": Evaluations and consumption visibility of cross-gender brand extensions. Journal of Global Marketing, https://doi.org/10.1080/08911762.2025.2502933 | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10168 | |
| dc.language.iso | en | |
| dc.publisher | Taylor and Francis Ltd. | |
| dc.title | Brands have changed, what about consumers?: Evaluations and consumption visibility of cross-gender brand extensions | |
| dc.type | Article |