Hedonic buying behavior styles and motivations and its utility in marketing

Simple item page
dc.contributor.advisorMini Mathur
dc.contributor.authorGupta, Ritika
dc.date.accessioned2024-01-04T17:18:38Z
dc.date.available2024-01-04T17:18:38Z
dc.date.issued2014
dc.format.extent50p.
dc.identifier.other3692
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6156
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2012131
dc.titleHedonic buying behavior styles and motivations and its utility in marketing
dc.typeThesis
dcterms.identifier658.8342 GUP

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2012131.pdf
Size:
639.3 KB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis