Assessing the consumer's perception of and response to advertising clutter in TV

Simple item page
dc.contributor.advisorHarminder Kaur
dc.contributor.authorSaurabh Bhatnagar
dc.date.accessioned2023-12-15T17:24:44Z
dc.date.available2023-12-15T17:24:44Z
dc.date.issued2004
dc.format.extent55p.
dc.identifier.other001486
dc.identifier.other001487
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5071
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200265
dc.titleAssessing the consumer's perception of and response to advertising clutter in TV
dc.typeThesis
dcterms.identifier658.8342 BHA

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
200265.pdf
Size:
142.26 KB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis