Leveraging NFT blockchain for enhanced customer engagement in the digital fashion landscape: A new era of marketing innovation

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2025

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Allied Publishers Pvt. Ltd.

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Kaushik, S. (2025). Leveraging NFT blockchain for enhanced customer engagement in the digital fashion landscape: A new era of marketing innovation. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 85). Ahmedabad: Allied Publishers Pvt. Ltd.

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https://ir.mica.ac.in//handle/123456789/9451

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