Leveraging NFT blockchain for enhanced customer engagement in the digital fashion landscape: A new era of marketing innovation

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dc.contributor.authorKaushik, Sachin
dc.date.accessioned2025-01-17T12:04:12Z
dc.date.available2025-01-17T12:04:12Z
dc.date.issued2025
dc.identifier.citationKaushik, S. (2025). Leveraging NFT blockchain for enhanced customer engagement in the digital fashion landscape: A new era of marketing innovation. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 85). Ahmedabad: Allied Publishers Pvt. Ltd.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9451
dc.language.isoen
dc.publisherAllied Publishers Pvt. Ltd.
dc.titleLeveraging NFT blockchain for enhanced customer engagement in the digital fashion landscape: A new era of marketing innovation
dc.typeOther

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