Guilt appeal in cause-related marketing initiatives of brands: the effect on the consumer's attitude

Thumbnail Image

Files

2014006.pdf (642.43 KB)

Date

2016

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6330

Collections

Dissertations and Thesis