Guilt appeal in cause-related marketing initiatives of brands: the effect on the consumer's attitude

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dc.contributor.advisorFalguni Vasavada Oza
dc.contributor.authorBhargava, Aishwarya
dc.date.accessioned2024-01-04T17:19:25Z
dc.date.available2024-01-04T17:19:25Z
dc.date.issued2016
dc.format.extent66p.
dc.identifier.other3823
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6330
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20140121006
dc.titleGuilt appeal in cause-related marketing initiatives of brands: the effect on the consumer's attitude
dc.typeThesis
dcterms.identifier658.8343 BHA

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