Multichannel consumer service integration of recommendation systems

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914_Multichannel consumer service by Ketan Wadhwani and Varsha Jain.pdf (1.16 MB)

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2024

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Palgrave Macmillan

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Wadhwani, K., & Jain, V. (2024). Multichannel consumer service integration of recommendation systems. In. V. Jain, S. Jagdish, E. Mogaji, & A. Ambika. (Eds.) Customer centric support services in the digital age: The next frontier of competitive advantage. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-37097-7_6

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https://ir.mica.ac.in//handle/123456789/10215

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