Understanding customer readiness for digital gamification

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dc.contributor.authorDas, Kallol
dc.contributor.authorMungra, Yogesh
dc.contributor.authorRao, U.T.
dc.date.accessioned2024-10-10T10:46:20Z
dc.date.available2024-10-10T10:46:20Z
dc.date.issued2024
dc.identifier.citationKallol, D., Mungra, Y., Rao, U.T., & Sharma, A. (2024), Understanding customer readiness for digital gamification, Journal of Computer Information Systems, https://doi.org/10.1080/08874417.2024.2413564
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8499
dc.language.isoen
dc.publisherTaylor & Francis Ltd.
dc.titleUnderstanding customer readiness for digital gamification
dc.typeArticle

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