Market segmentation of current users of cellular phones in Ahmedabad
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Date
2001
Authors
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Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
cellular user groups, importance of Celforce, psychographic and behavioural pattern, perception of about celluar phone, attitude motivation behind use, usage pattern, promotion proneness, level of awareness of various facilities, short message service, voice mail service, WAP, Ahmedabad