Driving the point home advertising in the midsize car segment and what the consumer is making of it
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Date
2000
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
Mitsubishi Lancer, Hyundai Accent, Rover Montego, current advertising, value of a product, surces of information, atributes, brand matching, descriptive research, consumer survey