Driving the point home advertising in the midsize car segment and what the consumer is making of it

Simple item page
dc.contributor.advisorP. K. Sinha
dc.contributor.authorPriyanka Surekh Nayak
dc.date.accessioned2023-12-15T17:23:54Z
dc.date.available2023-12-15T17:23:54Z
dc.date.issued2000
dc.format.extent84p.
dc.identifier.other00656
dc.identifier.other00657
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4767
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98036
dc.subjectMitsubishi Lancer
dc.subjectHyundai Accent
dc.subjectRover Montego
dc.subjectcurrent advertising
dc.subjectvalue of a product
dc.subjectsurces of information
dc.subjectatributes
dc.subjectbrand matching
dc.subjectdescriptive research
dc.subjectconsumer survey
dc.titleDriving the point home advertising in the midsize car segment and what the consumer is making of it
dc.typeThesis
dcterms.identifier659.1072 NAY
dcterms.subjectMaruti
dcterms.subjectDewoo
dcterms.subjectOstra
dcterms.subjectFord Escort
dcterms.subjectFord Ikon
dcterms.subjectHonda Siel City

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
98036.pdf
Size:
206.85 KB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis