Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework

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dc.contributor.authorDas, Kallol
dc.contributor.authorMungra, Yogesh
dc.contributor.authorNamboodiri, Sooraj
dc.date.accessioned2025-05-26T06:10:40Z
dc.date.available2025-05-26T06:10:40Z
dc.date.issued2025
dc.identifier.citationDas, K., Mungra, Y., Namboodiri, S., & Sharma, A. (2025). Business-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework. Journal of Relationship Marketing, https://doi.org/10.1080/15332667.2025.2508029
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10174
dc.language.isoen
dc.publisherRoutledge
dc.titleBusiness-to-Business relationship marketing research (1983–2022): Topical trends and organizing framework
dc.typeArticle

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