Rural Immersion project : Green Foundation

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dc.contributor.authorAsthana, Apoorv
dc.contributor.authorPattnayak, Milind
dc.contributor.authorGoswami, Piyush
dc.contributor.authorSrivastava, Shivank
dc.contributor.authorAbhishek, Shubhendu
dc.contributor.authorChhatwal, Tanya
dc.date.accessioned2025-03-01T12:11:30Z
dc.date.available2025-03-01T12:11:30Z
dc.date.issued2020
dc.descriptionArea: Kanakapura, District: Kanakapura, State : Karnataka
dc.description.abstractUnderstanding the scope of the work done by Green Foundation in the Kanakapura district to help them leverage the brand Janadhanya which operates in the domain of cold pressed oils. Our work also involved identifying new strategies and sales of channels to explore which would in turn help them become a demand based organisation from being a supply based organisation. Upliftment of Farmers life: It’s our biggest USP. Talk about how the entire value chain has been created to help the farmers of Kanakapura. Various research papers show that millennials (24-38 Years) get greater product satisfaction from utilitarian values than hedonic values. This means that they want to associate themselves with the brands which are doing something for the upliftment of the society & where their brand relationship isn’t just transactional.
dc.identifier.otherGroup- 6, PGDMC Batch 2019-21
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9834
dc.language.isoen
dc.publisherMICA
dc.subjectRural development & problems
dc.subjectstudy by students
dc.subjectBranding
dc.subjectMarketing and Comminication Strategy for Cold Pressed Oils
dc.titleRural Immersion project : Green Foundation

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