Measuring the brand equity of online brands by Subhadip Roy and Varsha Jain: A validation of the ORS brand equity scale

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:55:44Z
dc.date.available2024-01-21T17:55:44Z
dc.date.issued2011
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6725
dc.language.isoen_US
dc.publisherInstitute of Management Studies, Noida
dc.sourceIMS Manthan (2011: Vol. VI, No. 01, June)
dc.titleMeasuring the brand equity of online brands by Subhadip Roy and Varsha Jain: A validation of the ORS brand equity scale
dc.typeArticle

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