Sustainable luxury brands strategies for base of the pyramid wellbeing
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Date
2025
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Springer
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Bansal, A., & Jain, V. (2025). Sustainable luxury brands strategies for base of the pyramid wellbeing. In R. Singh., & T.A. Wani (Eds.), Marketing to the Base of the Pyramid (pp 153-169). Springer. https://doi.org/10.1007/978-981-96-7105-2_8