Sustainable luxury brands strategies for base of the pyramid wellbeing
| dc.contributor.author | Jain, Varsha | |
| dc.date.accessioned | 2025-08-14T07:32:28Z | |
| dc.date.available | 2025-08-14T07:32:28Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Bansal, A., & Jain, V. (2025). Sustainable luxury brands strategies for base of the pyramid wellbeing. In R. Singh., & T.A. Wani (Eds.), Marketing to the Base of the Pyramid (pp 153-169). Springer. https://doi.org/10.1007/978-981-96-7105-2_8 | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10256 | |
| dc.language.iso | en | |
| dc.publisher | Springer | |
| dc.title | Sustainable luxury brands strategies for base of the pyramid wellbeing | |
| dc.type | Article |
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