What's in it for shoppers; shopper marketing: An empirical analysis by Mini Mathur

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dc.contributor.authorMathur, Mini
dc.date.accessioned2024-01-21T17:55:54Z
dc.date.available2024-01-21T17:55:54Z
dc.date.issued2015
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6804
dc.language.isoen_US
dc.publisherInternational Journal of Sales, Retailing and Marketing (2015: Vol. 04, No. 03)
dc.sourceInternational Journal of Sales, Retailing and Marketing (2015: Vol. 04, No. 03)
dc.titleWhat's in it for shoppers; shopper marketing: An empirical analysis by Mini Mathur
dc.typeArticle

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