Digital daydreams: Exploring consumer motivations for engaging with the metaverse
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Date
2025
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Elsevier
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Soni, S., Arora, P., Kasilingam, D., & Jain, V. (2025). Digital daydreams: Exploring consumer motivations for engaging with the metaverse. Journal of Retailing and Consumer Services, 85, 104294. https://doi.org/10.1016/j.jretconser.2025.104294