Digital daydreams: Exploring consumer motivations for engaging with the metaverse

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dc.contributor.authorJain, Varsha
dc.date.accessioned2025-03-26T12:42:12Z
dc.date.available2025-03-26T12:42:12Z
dc.date.issued2025
dc.identifier.citationSoni, S., Arora, P., Kasilingam, D., & Jain, V. (2025). Digital daydreams: Exploring consumer motivations for engaging with the metaverse. Journal of Retailing and Consumer Services, 85, 104294. https://doi.org/10.1016/j.jretconser.2025.104294
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10131
dc.language.isoen
dc.publisherElsevier
dc.titleDigital daydreams: Exploring consumer motivations for engaging with the metaverse
dc.typeArticle

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