An analysis of factors affecting recall of FM radio commercials in the city of Delhi
No Thumbnail Available
Date
1998
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Mudra Institute of Communications Ahmedabad
Abstract
Description
Keywords
meida planning, FM radio, effectiveness of radio commercial, factors affecting effecitveness, length of the spot, length of advertising block, position of spot in block, likeability of spot