An analysis of factors affecting recall of FM radio commercials in the city of Delhi

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorThappa, Rahul
dc.date.accessioned2024-11-20T08:26:02Z
dc.date.available2024-11-20T08:26:02Z
dc.date.issued1998
dc.format.extent72p.
dc.identifier.other00340
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8879
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG199640
dc.subjectmeida planning
dc.subjectFM radio
dc.subjecteffectiveness of radio commercial
dc.subjectfactors affecting effecitveness
dc.subjectlength of the spot
dc.subjectlength of advertising block
dc.subjectposition of spot in block
dc.subjectlikeability of spot
dc.titleAn analysis of factors affecting recall of FM radio commercials in the city of Delhi
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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