How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment
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Date
2025
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Elsevier Ltd.
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Mukherjee, P., & Jain, V. (2025). How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment. Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2025.104506